Empiraa, founded by Ash Brown in 2021, is a white-label solution that automates and simplifies business strategic planning. The platform replaces fragmented tools like spreadsheets and documents with a centralised, integrated solution, creating a seamless experience for businesses managing complex initiatives. Empiraa is transforming the way companies approach strategy execution, offering customisation and scalability for businesses of any size.

The challenge

As Empiraa began scaling its platform, Ash recognised that relying solely on in-house resources for development was slowing execution. Many businesses in Australia hesitate to invest in external support, opting instead for a DIY approach. They often avoid investing in people and tech to address efficiency issues, even though it may be more effective in the long term to do so.

Initially, Empiraa partnered with a Melbourne-based company, ITeM Group, to build its platform. However, as the business grew, they needed a different approach - combining local expertise with outsourced staff to accelerate platform development, enhance operational efficiency and save on labour cost. Ash understood the urgency of scaling efficiently, and made sure time and budget were spent effectively by leveraging the right tools and resources to accelerate growth.

Like many startups, Empiraa needed to balance quality and speed, while optimising costs.

Teamified has been a game-changer for Empiraa’s growth and remains to be a valuable outsourcing partner, providing the skilled talent and operational support they needed to scale efficiently. With a strong foundation built on strategic execution and extraordinary talent, Empiraa is well-positioned for continued growth.